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Idea · carried by 1 source

New Bets Framework

Revolut's internal framework for evaluating and launching new product ideas. Anyone — not just product owners — can propose a new idea. The proposal must demonstrate market existence, a viable business case, competitive advantage through Revolut's assets, and a clear customer problem being solved. Then a lean team builds it quickly, validates with a narrow user base, polishes it to the wow standard, and scales.

Where it comes from

Dmitry Zlokazov on Lenny's Podcast (highlights/zlokazov-revolut-pms): “We built a new bets framework... essentially everyone can come up with a new idea. It could be a product owner but it could be anyone.” [~45:58-46:08]

How it works

  • Market exists
  • Business case is there
  • “We can do it way better than competitors” leveraging Revolut's existing assets
  • Clear customer problem being solved
The insight

The framework mirrors startup methodology: pitch, build lean, validate, polish, scale. But Revolut's advantage is instant distribution to 50 million customers once something works.