Idea · carried by 2 sources
Make the Decision at 70% Confidence
Overcome analysis paralysis by committing to a decision when you have ~70% of the information. You learn more post-commitment than you ever could in pre-decision analysis. It's not about making the *right* decision — it's about making the *decision*, then iterating.
Where it comes from
Anneka Gupta gave this as parting advice to her colleague Rachel Wan. From the conversation: > It's not about making the right decision, it's about making the decision. [...] It's very easy to get into analysis paralysis and say “if I just had this one more data point, if I just knew this, then I could make a decision.” But the reality is you are always operating off of imprecise information as a product leader. Once you commit to a decision, you actually learn more post-committing about what's going to work and not going to work, and you move out of the hypothetical.
Speed is a form of learning velocity. You don't get high-fidelity information from analysis — you get it from action. Make the decision, then learn faster than anyone else.